Barbie Collectors Club
Barbie Collectors Club
Happy Meals and Ticket Sales
This week the Sports Business Journal reported that Major League Baseball teams dramatically increased their use of in stadium giveaways in the 2010 season in the face of drastically reduced consumer spending and the worst economic conditions since the great depression. According to SBJ, Major League Baseball clubs combined for 719 giveaway dates this season, a 16 percent increase over 2009 and a 25 percent jump compared with 2008. Meanwhile, the City of San Francisco banned free toy giveaways in “unhealthy” kids meals. Why? Because premium “giveaways” work! While consumers and lawmakers will debate the merits of government intervention and regulation of fast food kids’ meals, few can argue against the effectiveness of premium items – a.k.a. giveaways – whether to sell a “Happy Meal” or a ticket to a sporting event.
What’s a premium?
Premiums are items that are given away for free in exchange for a consumer action (buying a kids’ meal or a ticket to a sporting event) . McDonalds introduced the Happy Meal in 1979 and currently sells 2.5 million per year. In addition to boosting fast food sales, Happy meal toys are sought after by kids and collectors alike and include games, watches and figurines with tie-ins to popular brands like Star Wars, Hot Wheels, Barbie, Batman, Avatar, Spiderman and others. Other major fast food chains and smaller independent chains and restaurants alike use toy premiums to promote children’s meals.
Sports marketers have traditionally used premiums to increase sales for lower-demand games such as weekday games and games against lower drawing teams. Premiums are an integral part of sports marketing in all professional sports but with 81 home games and large capacity stadiums, Major League Baseball is truly “The Bigs” when it comes to sports premiums. The Sports Business Journal reports that Baseball teams have used premium giveaways from bobbleheads and caps to lunch tins, backpacks and per promotions to sell excess ticket inventory. Incremental ticket sales revenue goes directly to the bottom line and an incremental attendance increase means increased parking and concession revenue. The Sports Business Journal reports that professional teams are now including giveaways for weekend and higher demand games where there are much smaller revenue gains from tickets sales. The reason is that aside from the aforementioned revenue increases, premium items also create stadium atmosphere and provide a traditional source of advertising at a relatively low cost per impression. Sports marketers now view premium items for more than their ability to move the ticket sales needle and as an integral part of experiential advertising, creating a memorable event that builds brand awareness and loyalty. Often times, the cost of the premium item is shared or paid for by a sponsor such as an insurance company, health care provider or bank looking to reach a large targeted audience, increase its brand recognition and co-brand with professional team. Not only can they market directly to fans in attendance, they also can extend their brand exposure to a much larger television audience and often choose high visibility items such as T shirts, banner signs and caps for that very reason.
Why professional sports teams are hooked on premiums?
Sports teams are unique in that they have a combination of very high fixed costs and finite and expiring revenue potential. Each game is a scheduled event that is going to happen whether the seats are empty of filled and facility overhead, player salaries and other expenses are largely fixed expenses regardless of gate attendance. If 10,000 $40 seats aren’t sold for a game, that’s $400,000 in ticket sales revenue plus additional concession revenue that is lost forever. As a result, teams are highly motivated to sell excess inventory and rather than devalue ticket prices by discounting, they use premium giveaways to add value, boost sales and simultaneously promote their brand and improve the fan experience. In an era with ever-more competition for sports consumers including home theater and 3D television, sports premiums aren’t going away… and guess what… neither is the Happy Meal.
About the Author
In Stadium Promotions is a premier supplier of sports promotional items, team promotions and stadium giveaways including noisemakers, imprinted promotional balls, rally towels, cheer sticks, promotional t-shirts and much more at http://www.instadiumpromotions.com/
Best Way To Sell Mothers Barbie Collection?
My grandma used to be a in the closet Barbie collector, she would buy my mom tons of barbies throughout the 90′s even though my mother was not a big fan of barbies. Well last week my grandmother died and she left my grandfather with a good amount of credit card debt, so my mom wants to sell her barbie collection to help him pay some of it off.
Problem is we have no idea where to sell them, there are over 200 barbies, she would like to sell them in a lot and in person if possible so the buyer can look at the boxes in person.
Do you guys know of any collector clubs, or anything like that in the Los Angeles area? Or the best way to sell the barbies.
ebay is an excellent way to sell Barbie stuff. There might be a collector in another state or even another country that is looking for what you have and would be willing to pay a premium for it.
2007 Barbie Girls Launch Party Video
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VINTAGE BARBIE “AMERICAN GIRL BARBIE” BLOND £35.42 |
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Adult Baby Sissy Dress~Ruffle Butt Panties~Lil’ Barbie~Baby Pink £37.95 |
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New Fashion Handmade Princess Clothes Dress Gown for Barbie doll 011XA £1.04 |
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Barbie Head Silhouette Statement Logo Ring. Fully Adjustable. Cute & Quirky £2.29 |
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Barbie Head Silhouette Statement Logo Ring. Fully Adjustable. Cute & Quirky £2.29 |
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Barbie Head Silhouette Statement Logo Ring. Fully Adjustable. Cute & Quirky £2.29 |
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Barbie Head Silhouette Statement Logo Ring. Fully Adjustable. Cute & Quirky £2.29 |
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Barbie Head Silhouette Statement Logo Ring. Fully Adjustable. Cute & Quirky £2.29 |
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FULLY PIVOTAL Including Chest BARBIE BY MATTEL Articulated Nude Body – 4 OOAK £14.23 |
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Barbie Presents Thumbelina £11.49 |
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Barbie – A Fashion Fairytale £7.49 |
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Barbie vintage Flowered Sheath dress £63.26 |
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1961 Vintage Original Barbie series complete KEN IN TRAINING Tagged Clothes Excl £9.48 |
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Barbie Doll faux fur baby blue stole, jacket lovely handmade by Brendasbeautys £3.16 |
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VINTAGE BUBBLE HEAD accessories doll dolls BARBIE KEN WIG LOT MATTEL BARBIES £18.97 |
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Vintage Barbie-Skipper Red Sensation #1901 Original from 1964-1965 £9.81 |
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FULLY PIVOTAL Including Chest BARBIE BLONDE DOLL MANNEQUIN Articulated 4 OOAK £24.99 |
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Sweet Funky Barbie Candy-Sexy Fancy Lolita Costume New Japan Fine Dress size £53.00 |
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Brand New Barbie Beauty On The Go 24 Pcs. Girl’s Makeup Cosmetic Kit Case Bag £31.00 |
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Vintage Barbie Bild Lili Clone 1960s Jacket + Dress + Shoes, Hat, Gloves Jewelry £13.92 |
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Barbie MARVEL COMICS~ELEKTRA DOLL~NRFB £15.81 |
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barbies basket, 13 items of playtime fun new and sealed £4.99 |
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1963 Vintage Original Barbie #948 BARBIE THE SKI QUEEN clothes EXCELLENT £13.60 |
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1997 Barbie Fashion Avenue Eveningwear-Mint-NRFB-Excellent Box £3.80 |
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2000 Barbie Fashion Avenue Premiere In New York-Mint-NRFB-Fair to Good Box £3.80 |
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Barbie Colouring Set £0.01 Set of 8 colouring sheets, 6 colouring pencils and 15 resuable stickers Age 3+… |
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Barbie ‘Pop Art’ Single Duvet £8.85 Barbie Duvet Cover Set – Single…. |
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Barbie I Can Be Art Teacher Doll £6.67 Barbie est une passionnée d’art. Avec ce set Barbie professeur de dessin de MATTEL, les enfants découvrent une poupée artiste. Barbie peint vraiment, il suffit d’actionner un bouton spécial. En trempant le pinceau dans l’eau froide, des motifs apparaissen… |
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Rumble in the Bronxs [VHS] [1997] £9.98 In Rumble in the Bronx Jackie Chan plays a visitor to America who agrees to fend off a biker gang’s designs on his uncle’s market in the Bronx. If you can get past the Vancouver skyline substituting for the New York City neighbourhood, and the cheesy dubbing job, this is another of Chan’s startling, balletic takes on martial arts action. (It’s also his first breakthrough American film.) Even if yo… |
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Barbie & The Rock Stars – Out of This World [1987] “Hi I’m Barbie. My group the Rock Stars, and I are taking off to ‘Out of this World’ in our very first video! Ken, Dana, Diva, Dee Dee, Derek and I are going where no group has gone before.. into outer space! Now our music is rocking the outer limits because we’ve launched into an adventure that’s totally ‘Out of This World’. So strap yourself in for action , because the countdown has just begun! … |
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Barbie – Rockin’ Back to Earth/Out of This World [VHS] £9.99 TWO EXCELLENT ADVENTURES………… |
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Barbie Wallpaper Border £28.00 Wallpaper Border (not self-adhesive) - Width 12 cm, length 17 m. - For a better and convenient stick, the border us cutted in 70cm pieces and used together. The pattern fits together exactly, infinitely expandable. The special, hard-wearing paper with elevated white clay has the strength of 120g / m². The vibrant colors make aware the perfect color scale…. |
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Night Light Barbie £8.28 NULL… |
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Accessorize Peel and Stick Wall Decals Stickers £17.99 24 quality licensed decals. These are quality wall accent stickups made in N. America. This sale is only for the items described below. Any other items pictured are for illustration only. Use these large pre-cut wall appliques to create that unique accent for your room or car in minutes! They are instantly removable and reusable with no damage or residue to the wall! Sticks equally well in the … |
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Barbie Lipgloss, Bracelet and Hair Bobble Gift Pack (Pack of 12) £24.00 … |
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Brown Hotty Botty Bear – Microwaveable Teddy Bear- Soothing – 2 FOR 1 £15.99 |
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This is the Bear and the Bad Little Girl Sarah Hayes Book £2.69 |
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TY BUDDY SHERBERT THE BEAR LILAC COLOUR £4.95 |
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Yamaha Rear Wheel Bearing Kit TT125 00 TTR125 Drum Brake 00-09 £11.94 |
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Suzuki Rear Wheel Bearing Kit RMZ250 2004-2006 £16.37 |
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KTM Front Wheel Bearing Kit EXC 250 03-05 EXC-G 250 Racing 04-05 £17.01 |
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Husaberg Front Wheel Bearing Kit 650FS-C 05-06 650FS-E 05 650FS-E 06-07 £17.01 |
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Yamaha Rear Wheel Bearing Kit TTR125L Disc Brake 00-11 £11.94 |
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ALL BALLS STEERING HEAD BEARINGS TO FIT YAMAHA YZF 1000 THUNDERACE 1996-2003 £24.50 |
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KTM Front Wheel Bearing Kit Adventure 950 06 Super Enduro 950 07 £17.01 |
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Suzuki VL1500 Intruder Steering Stem Bearings Seals Kit £17.68 |
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KTM Front Wheel Bearing Kit LC4 350 94-95 EGS 360 96-97 EXC 360 96-97 £10.30 |
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STIFF LITTLE FINGERS at the edge 7″ 3 trk b/w running bear and white christmas ( £6.99 |
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Losi 15x21x4mm Bearings (2pcs) £8.85 |
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Steering Head Bearings (Lower) Honda CB 550 F 75-80 £20.82 |
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Cocoa OOAK Artist Mink Fur Bear from BLUE VALLEY BEARS £120.20 |
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The Country Bears [DVD] £8.51 |
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Yamaha Front Wheel Bearing Kit YZ100 76-77 MX125 76 YZ125 76-79 £7.77 |
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KTM Front Wheel Bearing Kit EXC 250 94-99 MXC 250 98-99 EGS 300 94-99 £10.30 |
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Yamaha Rear Wheel Bearing Kit DT50 88-90 YZ50 80 YZ60 81-83 £11.94 |
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KTM Front Wheel Bearing Kit EGS 400 94 EGS 400 96-97 EGS-E 400 97 £10.30 |
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KTM Front Wheel Bearing Kit EXC 125 03-09 SX 125 03-08 SX 125 11 £17.01 |
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KTM Front Wheel Bearing Kit EXC 620 95 LC4 620 97-98 LC4 Comp 620 99 £10.30 |
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KTM Front Wheel Bearing Kit SX 250 03-11 SX-F 250 05-10 SX-F 250 11 £17.01 |
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KTM Front Wheel Bearing Kit MXC 380 98 Comp. 400 95-99 Duke 400 94-95 £10.30 |
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Prince Lionheart Original Slumber Bear – Cream £19.97 Invented by a doctor, and effectively used in hospital nurseries for over 25 years! The Original Slumber Bear contains the ONLY actual intra-uterine, recorded womb sound to help lull your Baby to sleep in minutes! Sound and motion sensors re-activate recording when Baby cries or jostles bear. Additional hook and loop straps allow you to secure the removable audio box to crib rails, strollers and m… |
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Amscan Little Charlie Bear Tablecover £2.49 Little Charley bear plastic table cover… |
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Amscan Little Charlie Bear 6 X 9-inch Latex Balloons £1.49 Little Charley bear balloons 6 pack air fill only… |
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El Camino £6.94 … |
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Hands Up – The Album £7.99 … |
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The Best Of Peter Green’s Fleetwood Mac £4.12 Fab remastered 20-track set of material from 1968 to 1971, plus Chris Coco and Peter Green’s 2002 reworking of “Albatross”…. |
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Little Charley Bear (Nintendo DS) £15.99 LITTLE CHARLEY BEAR… |
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Naughty Bear (Xbox 360) £19.99 Meet Naughty Bear, a sociopathic teddy bear out for revenge and stuffed with evil intentions. Striking terror in the hearts of all bears, Naughty Bear lets you scare the stuffing out of your victims before you impale them on your machete. Filled with tons of mischief and over-the-top cartoon violence, this one of a kind adventure game is built on an innovative AI foundation that makes this ga… |
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Build A Bear (Nintendo DS) £24.99 Make your own furry friend using the stylus and microphone in all of the Build-A-Bear Workshop stations including Choose Me, Stuff Me, Fluff Me and Name Me Choose from 8 different characters – Dimple Teddy, Sassy Kitty, Mocha Bunny, Marvelous Monkey, Velvet Teddy, Friendly Frog, Playful Puppy, Pink Poodle Care for and play with your new furry friend using the touch screen and microphone Cook … |
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The Jungle Book (Disney) (1967) [VHS] [1968] £7.98 Disney’s 1967 animated feature seems even more entertaining now than it did upon first release, with a hall-of-fame vocal performance by Phil Harris as Baloo, the genial bear friend of feral child Mowgli. Based on fiction by Rudyard Kipling, the film goes its own way as Disney animation will, but the strong characters and smart casting (Louis Prima as “King Louie” of the Apes; George Sanders as th… |
